Alex de Mierre.

With many years of experience in the B2B marketing & comms world, delivering brand & integrated marketing strategies for a range of companies, Alex brings a plethora of expertise to the table. Whether you’re looking for go-to-market campaigns, social strategies, research or simply content & thought-leadership, he can help. 

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His favourite marketing things are:

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• Segmentation (+ Personas) – his mantra is the right information, to the right person, at the right time. And you can only do that if you understand your target audience. Get to know your customers!

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• Simplicity – making complex ideas, products or services relevant to your target audience. In this time of mass-communication, your customers want a clear and simple message which speaks to them personally.

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• Significance – nobody likes throwing money away and in this current climate, we all want to see value for money. So ROI is key for making your marketing significant and working for you.