Charlie de Mierre.

With 25 years’ experience of creative direction and copywriting across branding, advertising, PR and comms – and for a whole range of clients, from skincare to smartphones, from FMCG to finance, from tech to travel – Charlie has been there and most likely creatively done that.

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His favourite brand, campaign and copy joys are:

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• Getting to the heart of a business’s brand self and articulating that, verbally and visually, in a way that perfectly encapsulates every nuance of their what, how and why in genuinely gettable terms, and connects and resonates with their audience immediately

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• Delivering ideas that change the way a business thinks about itself and what it can do and be 

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• Writing copy that clients tell him they wish they’d written. It really is an art – so while everyone thinks they’re a writer, they couldn’t be wronger

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His favourite condiment is mustard mayo. True.