Ben Abensur.
PR Lead: Healthcare
PR strategy, campaigns, media relations, HCP relations + KOL management

With 8+ years’ experience in healthcare communications, Ben has worked across PR, public affairs, patient advocacy, corporate reputation and integrated campaigns for clients including Roche, AstraZeneca, Novartis, Astellas, MSD, Bayer, Insulet and Fujifilm Healthcare, as well as with charities and patient organisations including Prostate Cancer Research.
He has a degree in Biochemistry and has spent his career translating everything from complex science and policy to the lived experiences of patients. He loves finding the human story at the heart of healthcare – and turning it into communications that actually make people think, feel or do something.
His favourite healthcare comms challenges are:
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Getting under the skin of a complicated brief and finding the simple, compelling idea or story inside it
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Bringing together patients, clinicians, charities, policymakers, media and industry around an issue that needs people to pay attention
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Taking healthcare campaigns beyond ‘awareness’ and creating something that can genuinely shift conversations, behaviour or policy