In March 2026, we put the idea of H Co out into the world – a business certification initiative for organisations that, in a world  of rapidly evolving technology, commit to protecting the working lives and futures of humanity.

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It aims to help businesses adopt AI in a way that puts the interests of people over profit or performance:

it's not about not innovating, but innovating responsibly.

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If you'd like to know more about it or get involved, see you there.​​​